One of the ways the CE website helps personal evangelism is by giving answers to tough questions Christians are often asked (and sometimes ask ourselves, too!)
Carl Laferton, one of the creators of the site, explains the thinking behind these video answers:
"We wanted the answers to come across as warm, conversational, and real. Often videos like these can come across as: 'Let me show you why you're wrong, and a bit stupid.' Or they can try to say absolutely everything about a particular topic or use words that are only heard in church. Our goal was for every answer to meet people where they are at, to recognise the validity of their question, and to point people to Jesus in non-jargony language, encouraging them to keep thinking about the issue.
"So we stripped down the setting and lighting so that it didn't look staged or stylised, and went for a simple edit style. We didn't use an autocue, so that the answers would sound real, not scripted (which meant multiple, painful takes at times!) And we used a wide variety of people—some hugely experienced pastors and evangelists like Vaughan Roberts, Kevin DeYoung, Lizzy Smallwood, and others who have secular jobs and are at the coalface of relational evangelism each day, such as Dawn Evans and Abi Styles.
"Of course, while our main aim was to help non-Christians think through their questions and point them to Jesus, the great thing about these answers is how much Christians can learn from them, about how to go about answering their friends. I learned loads from filming and listening to these guys!"
Below are two of the answers: Dawn Evans, a schoolteacher in the midlands, on suffering; and Jon Cawsey, who works for a church on an Essex council estate, on whether decent people deserve to go to heaven. You'll find all of them at: www.christianityexplored.co.uk/tough-questions.